Скачать или смотреть How to Build a Marketing Function for B2B Startups

Shahin chats with Nirosha Methananda (  / nirosham  ) , VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team of 20 people. 




Driven by a strong urge to Always Be Learning (ABL), Nirosha is a proud marketing generalist. With a career spanning close to 15-years, across many marketing disciplines and industries, she’s currently the VP of Marketing at Influ2.




Prior to this, Nirosha was responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. She also led marketing for PwC Australia's Tech Consulting practice, dabbled in PR and journalism at Power Retail and gained an interest in digital and data at Experian Hitwise. 




The episode covers:



• The actions to take as a first marketing hire
• The common mistakes
• Advice for those in a startup
• The importance of self-advocacy



Resources mentioned in this episode:



• Bob Hoffman (https://www.bobhoffmanswebsite.com/ne...)
• Katie Martell (https://www.katie-martell.com/#about)



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