Скачать или смотреть 5 questions to find your brand identity (before you design a thing)

When you’re a new or pivoting coach, it’s tempting to want to start with your visual identity: What colours should use on my website? What are my fonts?
What templates will I used on Instagram? But your brand is more than your look. It’s how your business does things differently, it’s what makes you stand out in a crowd and it’s a reflection of the larger purpose you serve in the world. How do you figure out your brand ? Start by answering the 5 questions in this video.

IN THIS VIDEO:
00:00 Introduction
00:15 What is a brand anyway?
01:18 Why does your business exit?
02:20 What values guide your business?
03:02: What makes you different from others in the same field?
03:25 5 ways that life coaches differentiate themselves
04:45 What’s your business’s personality?
05:54 What voice means in a branding context?
06:14 How do you want people to describe working with you?

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