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Welcome to the Service Business Mastery Podcast! 🎙️
🎧 Check out our website here: https://servicebusinessmastery.com/ho...

In this episode of the Service Business Mastery podcast, host Tersh Blissett and Josh Crouch chat with Darren Shaw, Founder of Whitespark a company that provides local SEO software and services, and a leading local SEO educator with over 45,000 newsletter subscribers, 10,000+ YouTube subscribers and 3,000+ email course sign-ups. He oversees the annual Local Search Ranking Factors Survey, one of the most widely cited resources in local SEO, and is a frequent speaker at local search conferences worldwide as well as a contributor to major SEO publications. With 27 years of experience in web development and SEO, he has been working in the field since before Google existed. He discusses the importance of reviews, the shifting role of backlinks, and how AI tools are transforming search strategies. Darren also offers practical tips on using content and video marketing to build trust, connect with customers, and stay ahead in the competitive local market.

Darren shares valuable insights on how businesses can grow by focusing on local SEO, customer reviews, and content marketing. He explains the importance of building an authentic online presence and how video content can help businesses connect with their audience. Darren also discusses the shift in search rankings, with reviews and recency playing a bigger role, and how AI tools are changing the landscape. He offers practical tips for business owners to improve their local search results and stand out by using smart, consistent marketing strategies.

Expect to Learn:
1. Why reviews and recency play a key role in local SEO growth.
2. How Darren helped businesses improve their local search rankings.
3. Simple strategies for using video content to connect with customers.
4. Why backlinks are becoming less important in local SEO.
5. How AI tools can streamline content creation and marketing efforts.

Timestamps⏰
[00:00] - Recap
[01:22] - Episode Introduction & Meeting Darren Shaw
[02:13] - Darren Shaw's Background and 25+ Years in Local SEO
[06:30] - Importance of Review Recency in Local SEO
[09:20] - The Decline of Backlinks in Local SEO
[10:22] - Review Diversification and Google’s Role in Reviews
[17:21] - The Future of Search: Google vs. AI-driven Tools
[19:58] - Content Relevance in the Age of AI and Google AI Integration
[22:12] - The Role of YouTube in Local Search and Content Strategy
[26:53] - Using Content, AI, and Videos for Effective Local SEO
[35:18] - The Role of Email Marketing and Lead Magnets in Local SEO
[45:31] - The Future of Local Search and Google's AI Integration

Darren Shaw shares how businesses can improve local SEO by focusing on reviews, content, and video marketing. He explains how staying consistent with reviews and using AI tools can help businesses rank higher and build stronger connections with customers. Darren also highlights the importance of authentic content and staying ahead of changing search trends.

Follow the Host and Guest:
Tersh Blissett:   / tershblissett  
Josh Crouch:   / josh-crouch  
Darren Shaw:   / darrenshawwhitespark  

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• LinkedIn -   / service-business-mastery  
• TikTok -   / servicebusinessmastery  
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