Скачать или смотреть The Confidence Behind Giving

Big gifts aren’t emotional. They’re logistical.

And it changes everything:

Nonprofits typically focus on passion, mission, and emotion, yet the real decision point often lives in a donor’s financial plan.

It's not about whether they want to give, it is about whether they feel safe giving at that level.

Here is what that looks like in real life. Giving USA reported that Americans still donate hundreds of billions each year, yet large gifts usually require a check with the numbers first.

When donors bring those questions to an advisor, they are asking one thing, can I give boldly without putting my future at risk.

I remember walking through this with a woman years ago. She hoped to support her university in a meaningful way. Before she made any promises, we built a full picture of her life, her income, her spending, and her long-term needs. Once we added the gift into the plan and stress-tested it, she could see her future clearly. That clarity gave her confidence. And confidence unlocked generosity.

Most major gift officers never see that moment, yet it is the hinge that swings open the biggest doors.

When nonprofits build relationships with advisors, they do more than raise money, they help donors step into the joy of giving while they are still alive to see the impact.

(Educational perspective only and is not personalized financial advice.)