Скачать или смотреть Upcycling a giant advertising billboard into grow bags to welcome back biodiversity 🌱

Before being an urban gardener, I worked during 16 years in marketing and I always asked myself how to give a second life to these giant OOH advertising billboards, often creating a huge waste of resources. When gardening came into my life, it became quite obvious, what about reusing these produced billboards having a huge embodied energy to repurpose it into grow bags welcoming back nature & biodiversity in our cities?
That's why I created Life After Ad and I'm so proud that we could partner with Netflix for this very first ambitious project. Yes we created the first ever Netflix Grow Bags by upcycling the giant OOH billboard of the movie "Wingwomen" and this video will explain you how we made it!

I'm so proud of this project bringing together my former professional career & my current passion!

Very Special thanks to our precious partners to make this happen :
Netflix France
Re-mind PHD
Groupe Cidi
Metropole
LightAir
Apex Paysage
And Jodokus Mezulat for shooting & editing this video

#upcycling #sustainability #gardening