Скачать или смотреть PR pros, here's how to guarantee journalists will open your pitches

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1️⃣ SEO Keywords
Journalists search their inboxes very often, especially when it's close to an event or special occasions. So when they do search for specific keywords, incorporating relevant terms in your email subject line and body can increase the chances of your email being seen and opened.

2️⃣ Catchy Headlines
This is a classic way to stand out. A catchy and attention-grabbing headline can make your email stand out in a journalist's inbox. It should be concise, intriguing, and clearly convey the main idea or news angle of your pitch.

3️⃣ Unusual Timing
Sending your email pitches at unconventional times, such as early morning or late evening, can sometimes help them stand out amidst the flood of emails journalists receive during regular business hours. However, be mindful of not sending pitches too late at night or too early in the morning, as you don't want to disrupt their workflow.

4️⃣ Know Their Preferences
Understanding the preferred communication method of each journalist you're pitching to is crucial. Some journalists may prefer email, while others may prefer direct messages on platforms like LinkedIn or Twitter. So tailoring your outreach accordingly can make a significant difference in engagement.

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