Help! Consumers are hacking our products - why to be happy about it | Frank Piller | TEDxRWTHAachen

No-one knows better what customers want than the customers themselves. In his talk, Frank Piller elaborates on the ongoing change in the innovation processes in times of smart and increasingly consumer oriented products and why companies should pay more attention to the customer's voice. Prof. Dr. Frank Piller is a professor for technology and innovation management at the RWTH Aachen University. He has held positions at multiple well known institutions around the world, such as the Technical University Munich, the Hong Kong University of Science and the MIT. A co-founder of the MIT Smart Customization Group, he is considered one of the leading experts in this field. He works in particular on innovation interfaces, researching methods like customer co-creation and tournament-based crowdfunding in order to optimize the interface between the organization and external players. As part of strongly industry focused RWTH Aachen his current focus is towards the challenges of innovation in the age of Industrie 4.0. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx