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Jennifer Williams: How She Built St. Louis’ Leading Custom Closet Empire

On this episode of the Circuit of Success, host Brett Gilliland sits down with Jennifer Williams, founder and president of Saint Louis Closet Co. Jennifer shares the inspiring journey of how she went from a 20-something with a vision and a stack of credit cards to the owner of a thriving 30,000-square-foot operation employing 40 people. Her story is packed with lessons on risk-taking, resilience, and long-term business growth.

Jennifer opens up about her leap from graduate school to entrepreneurship, how she landed her first business loan through pure determination, and the mindset that fueled her early and ongoing success. She emphasizes the importance of surrounding yourself with smart people, staying curious, and never having a plan B.

Jennifer Q. Williams has been a leader in the custom closet industry for over 34 years. In her early twenties, she founded Saint Louis Closet Co., the first locally owned custom closet company in St. Louis. What started as a simple idea helping people get organized has grown into a successful business. Today, Jennifer and her team help homeowners throughout St. Louis with high-quality custom closets, mudrooms, pantries, laundry rooms, Murphy beds, and more.