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Episode #8: Is Influencer Marketing Dead? Exploring Its Future & Relevance in 2025 | Hosted by Atique Qureshi | The SERPTalk

Is influencer marketing still a powerful strategy, or has its impact faded in 2025? In this episode, we dive into the evolving landscape of influencer marketing, exploring its current challenges, trends, and future potential. From the rise of micro-influencers to the importance of authenticity, we discuss whether influencer marketing is truly on its last legs or if it’s just adapting to new consumer expectations.

The Timeline

00:00:00 Introduction
00:02:07 What is Influencer Marketing?
00:03:42 How Does Influencer Marketing Work?
00:07:59 Types of Influencers
00:15:40 How Influencers Build Their Audience
00:19:53 How to Connect with Relevant Influencers for a Particular Brand's Promotions
00:22:10 Differences Between Indian and Global Influencers or Content Creators
00:32:40 Which Platforms to Use for Targeting Audiences in Influencer Marketing
00:38:25 How Much Do Content Creators Earn?
00:39:58 Fundamental Metrics to Check Before Hiring an Influencer
00:43:04 How to Calculate ROI in Influencer Marketing
00:48:51 How Content Creators Choose Brands to Enhance Their Fame or Value
00:53:11 Challenges Faced by Agencies in Running Influencer Marketing Campaigns


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👥 connect with Our Guest Abhishek Karnik
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