How to set up Google Analytics 4 (GA4) for Wordpress in 2023 [With & Without GTM]

Unlock the power of Google Analytics 4 (GA4) for your WordPress website with our comprehensive, step-by-step tutorial. Whether you're new to WordPress or an experienced user, this guide will help you seamlessly integrate GA4, with or without Google Tag Manager (GTM).

We'll guide you through every step, ensuring you can effectively track and analyze your website's performance, gather valuable insights about your audience's behavior, and make data-driven decisions for your site's growth in 2023 and beyond. This is a must-watch for anyone looking to enhance their WordPress site's analytical capabilities with GA4.

Request an audit: https://zima.media/free-website-audit

📌 Timestamps:
00:00 - Introduction
00:32 - Heading into Google Analytics
00:45 - Creating a Google Analytics 4 account
02:37 - Creating a Data Stream
03:26 - Adding GA4 to Wordpress Methods
04:03 - Adding GA4 to Wordpress Using Head & Footer Code Plugin
04:49 - Creating a GTM Container
06:30 - Adding GTM to Wordpress
07:16 - Adding GA4 to Wordpress Using GTM
09:12 - Testing Your GA4 Tag
09:59 - Configuring basic GA4 settings
12:48 - Define internal traffic
13:55 - Linking Other Accounts
14:40 - Conclusion

🧔Meet Joshua Botha

Hi, I am Joshua, a marketing consultant at Zima Media. We’re a marketing agency (with over 1000 reviews) focusing on SEO, Google Ads, Linkedin Ads, and Facebook Ads for Shopify and Wordpress websites.

What makes Zima Media different is that we are entirely decentralized. This means we have eliminated overheads such as office bills, allowing us to offer our clients affordable, quality digital marketing services and lowering the bar of entry for small businesses.

📱Social Media Links

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