Скачать или смотреть You have different audiences—how do you tailor your messaging?

When you’re consulting across industries—nonprofits, manufacturers, SaaS, or startups—it’s easy for your messaging to get generic. But there’s a way to keep it sharp and impactful.

Key takeaways:

1. Segmenting is crucial: Use email marketing and tailored content to address specific audiences. The rule is simple: the more specific, the better.

2. Find common threads: While industries differ, many challenges—strategy, operations, leadership—are universal. Speak to those shared pain points.

3. Avoid generic language: It’s tempting to generalize when serving many sectors, but specificity shows expertise and resonates more deeply.

4. Adapt without losing focus: Highlight unique pain points for each industry while connecting them to universal challenges, especially when engaging decision-makers.

5. Stay focused on solving the same core problems across industries while speaking directly to each audience.

Grow your consulting practice in 3 minutes per week with more tips from experts at Consulting Academy: https://consultingacademy.com/get-tips/