Скачать или смотреть Reality doesn’t obey logic — Angus Fletcher on anomalies, intuition, and innovation

“Logic is a wonderful tool for analysing certain situations, but it is not the same as reality.” • “Most effective stories start with an anomaly.” • “If you're in a highly new environment, you need a very new plan.”

Master Data Storyteller, Sam Knowles, talks with Angus Fletcher, Professor of Story Science at Ohio State University’s Project Narrative. Angus’s new book, Primal Intelligence, argues that the uniquely human faculty of narrative cognition - comprising intuition, imagination, emotion, and common sense - outclasses computational logic and AI, particularly in volatile, low-data environments.

Topics under discussion include anomaly as the seed of innovation, why logic ≠ reality, U.S. Army Special Preparations training, and a NASA lesson on unlocking young engineers’ ideas.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Chapters
00:36 – Intro and bio: Project Narrative; from neurophysiology to story science; Primal Intelligence.
12:41 – “Adults are bad at intuition.” Narrative cognition: intuition → imagination → plans.
22:12 – Logic vs reality; why computers “can only think in equations”
32:55 – Optimisation vs creativity; outliers and revolutionary growth
34:24 – Hints, clues, anomalies: catching “the leading edge of change”
50:47 – NASA’s lesson: empower young engineers; avoid suppressing new ideas

Resources and links
• Project Narrative (Ohio State University) - https://projectnarrative.osu.edu/
• Primal Intelligence (Angus’ 2025 bestselling book) - https://www.angusfletcher.co/
• Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com


#Creativity #Innovation #NarrativeCognition #AI #DecisionMaking #Leadership #StoryScience #Anomalies