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Functions of Marketing | Class 11 & 12 Commerce, Business Studies | ISC / CBSE

In this detailed and exam-oriented video, we explain the Functions of Marketing in the simplest and most structured manner for students of Class 11 and Class 12 Commerce / Business Studies (ISC & CBSE). This topic is extremely important for board examinations and competitive exams because it forms the foundation of understanding how marketing works in real business situations.

Marketing is not just buying and selling. It is a complete process that includes acquiring goods, assembling, transportation, storage, standardisation, grading, packaging, branding, pricing, advertising, financing, risk-taking, and marketing research. In this video, we break down each function clearly with definitions, examples, and case-based explanations so that students can write perfect board answers.

We also use an easy acronym method to help you remember all 13 functions in the correct order. This memory technique is especially useful during revision before exams. Each function is explained in a practical way — for example, how transportation creates place utility, how warehousing creates time utility, how branding builds identity, how pricing affects profit, and how financing supports the entire marketing process.

If you are preparing for ISC Board Exams, CBSE Board Exams, or school unit tests, this video will help you write structured, scoring answers. We also discuss case-study-based questions that are commonly asked in examinations.

By the end of this video, you will:
✔ Understand all 13 functions of marketing
✔ Be able to answer case-based questions confidently
✔ Improve your answer presentation in exams
✔ Remember the functions easily using the acronym technique

This lecture is ideal for:
• Class 11 Business Studies
• Class 12 Commerce Students
• ISC Students
• CBSE Students
• School Internal Assessments

If you found this video helpful, make sure to like, share, and subscribe for more Commerce and Business Studies content. Turn on the notification bell so you never miss important exam-oriented videos.

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Let’s master Marketing the smart way.

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