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We signed the lease in July 2025.
We thought we’d open in 90 days.

It’s now months later… and MaxAroma Edit in SoHo is still not open.

In this video, I’m taking you behind the scenes of building our flagship fragrance boutique in New York City — and why it kept getting delayed.

From:

• Custom-built interiors
• 150% tariff price increases
• NYC permit delays
• Landmark SoHo regulations
• Building management approvals
• Backordered stone materials
• A burst pipe that flooded the store

This isn’t just a store build-out.
It’s a lesson in entrepreneurship, patience, and not giving up.

MaxAroma Edit is not just retail.
It’s our editorial fragrance space focused on artistic, niche, and story-driven perfumery.

We’re building:

✔ A fully custom interior
✔ Granite stone installations
✔ Custom digital screens
✔ A curated fragrance experience
✔ A destination for perfume lovers

We invested time.
We invested money.
We invested heart.

And we’re not quitting.

If you’re into entrepreneurship, retail startups, niche fragrances, or building something meaningful in NYC — this one is for you.

Grand opening coming soon.
If you're in New York, we can’t wait to welcome you.

Drop a comment if you’ve ever built something and everything went wrong before it went right.


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#SoHoNYC
#EntrepreneurLife
#RetailStartup
#NYCBusiness
#FragranceBoutique
#NicheFragrance
#SmallBusinessJourney
#StartupStory
#LuxuryRetail
#Perfumery