Скачать или смотреть Consumer Behaviour, Types, Factors influencing Buyer Behaviour | PGTRB-College TRB | Marketing

In this video, we'll explore the fascinating world of consumer behaviour, understanding how individuals and groups make decisions about purchasing products and services. We'll break down the different types of consumer behaviour and the factors that influence these buying decisions.

📌 What You'll Learn: Consumer Behaviour: What it is and why it matters.
Types of Consumer Behaviour:
Complex Buying Behaviour
Dissonance-Reducing Buying Behaviour
Habitual Buying Behaviour
Variety-Seeking Buying Behaviour
Factors Influencing Consumer Behaviour:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Whether you're a marketing student, a business professional, or just curious about why we buy what we buy, this video will give you valuable insights into the world of consumer behaviour. Don't forget to like, comment, and subscribe for more insightful content!

📺 Chapters:
00:00 Introduction
01:30 What is Consumer Behaviour?
03:45 Types of Consumer Behaviour
10:15 Factors Influencing Consumer Behaviour
20:00 Conclusion

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