Скачать или смотреть Creating a Seamless Retail Experience with SAP Technology

At NRF 2025, we showcased how SAP technology can power the creation of a fully functional and data-driven pop-up store in the heart of New York City. This immersive demonstration, led by Helen Schwaerzler, Director of Strategy & Transformation at SAP, highlighted the analytical and functional power of SAP solutions, including Joule, Emarsys, and SAP Customer Checkout.

Here is how it all comes together:

Customer Data at the Core:
By leveraging the SAP Customer Data Platform, we build comprehensive customer profiles enriched by insights from Emarsys. This data enables us to understand customer behaviors, preferences, and purchase patterns, creating a foundation for tailored interactions.

AI-Driven Campaigns:
Using Joule and Emarsys, we craft intelligent marketing campaigns designed to engage customers on the channels that matter most, including social media. AI plays a pivotal role in identifying marketing personas, optimizing outreach strategies, and building customer loyalty.

Smart Learning and Personalization:
AI technologies are utilized to analyze customer interactions, preferences, and purchase history. This allows for predictive insights, ensuring that every customer receives a personalized experience, from the first engagement to the final sale.

Optimized Digital Presence:
SAP technology helps us refine and optimize the website experience, providing customers with seamless navigation and targeted recommendations.

Effortless Purchases with SAP Customer Checkout:
The culmination of this journey is at the point of sale, where SAP Customer Checkout enables a seamless and efficient purchasing process.

The Big Takeaway:
Customer experience is at the heart of everything we do. From crafting personalized marketing campaigns to delivering smooth transactions at checkout, SAP solutions empower retailers to drive loyalty, enhance engagement, and elevate the shopping experience.

Visit us at Booth 4323 to learn more about how TRC Solutions, with over 30 years of SAP expertise, can help your business harness the power of these innovative technologies.

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