Скачать или смотреть The traps of continuous research - Airtime webinar with Nikki Anderson-Stanier

Talking to customers regularly is difficult. For instance, there are 1000 ways we can influence customers during interviews to give us answers we want to hear as opposed to their true opinions.

To learn how to avoid traps in continuous research, I sat down with Nikki Andreson-Stanier. Nikki, founder of User Research Academy & ex-Zalando research lead, has taught hundreds of researchers and written over 250 articles. We're in good hands to introduce or level up our continuous research practice.

Agenda

Major traps of continuous research
Strategies to avoid traps
Deep-dive into writing unbiased questions
Q&A

Key learnings

You'll be able to identify if you are heading towards one of the typical continuous research traps. You'll also get a guideline how to avoid them and how to come up with unbiased questions.

About Nikki

Nikki is the founder of User Research Academy, where she has built an amazing community of researchers. She teaches courses for both research novices and skippers that boost their research skillsets. Beforehand, she acted as a researcher lead at companies like Zalando running all types of research projects as well as improved the practices for doing research.