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What is Marketing?

Making a poster for a grand play and spreading it? That's advertising.

Actors performing teasers around town? That's promotion.

When a scene accidentally leaks to the public and the news covers it - that's publicity.

Convincing the town council that this adds charm to the community event - that's public relations.

When the audience fills the theater, enjoys the show, asks questions, buys merchandise, and spends more money - that's sales.

And if you planned the whole thing, from poster to final curtain - that's marketing.

Did you know?

65% of marketers say generating traffic and leads is their biggest challenge (HubSpot).

Only about 22% of businesses are satisfied with their conversion rates (Econsultancy).

Digital advertising spending worldwide is projected to exceed $526 billion by 2024 (Statista).

Rethink your marketing.

It's not just selling a ticket; it's directing the entire play.