Discover how Becca Churchwell transformed Churchwell Aesthetics into a thriving medspa with Moxie's support. Learn about her journey, challenges, and success strategies.
The Challenge: Taking Her Medspa to the Next Level
Churchwell Aesthetics is a leading medspa located in Dunwoody, Georgia, just north of Atlanta. Founded by Becca Churchwell, a nurse practitioner, the spa has quickly become a beacon of excellence in the aesthetics industry.
Becca Churchwell, founder and CEO of Churchwell Aesthetics, discovered her passion for aesthetics while studying nursing. Intrigued by the industry, she took a leap and applied for aesthetics jobs landing a position at a busy medspa in Atlanta. After five years of gaining invaluable experience and honing her skills, Becca decided it was time to open her own med spa.
“I wanted to have more control over the entire customer experience and grow my skillset in advanced techniques,” she shared. “I decided the best way to do that was to go out on my own and start my own medspa.”
While her medspa launch went smoothly overall due to her experience and friends and family’s help along the way, Becca soon encountered challenges with marketing, compliance, and business management. “A big roadblock for me was the compliance issue and making sure you’re checking all the boxes and following all the rules. Every week there is something new you realize you need to be doing,” she said.
She discovered Moxie through another injector. “I heard about Moxie through another injector that I met at a conference. She seemed to have it all together — her website and her online presence were amazing. I asked her how she pulled it all together, she mentioned Moxie and said they had been really influential in her business.”
The Solution: A Powerhouse Partner
Becca decided to partner with Moxie for three main reasons:
1. Profitability: To increase her margins.
2. Marketing: To attract and retain clients.
3. Moxie’s Charting System: To streamline her practice management.
“I decided to partner with Moxie for three main reasons. The first was profitability; I wanted to increase my margins. The second was the marketing piece. One of the most important parts of this business is getting new clients in the door and retaining current clients. The third reason was Moxie’s easy-to-use charting system.”
Becca’s collaboration with Moxie proved instrumental in overcoming initial business hurdles. The support from her Moxie Launch Coach was crucial. “My Launch Coach did a great job spoon-feeding me what I needed to know as I needed to know it so I wasn’t overwhelmed with the process of starting my business.”
Frequent meetings with her Provider Success Manager ensure she sees continued success.
“As a solo provider, I really appreciate my provider success manager because she has valuable insights and industry knowledge from working with various aesthetics businesses across the country.”
The Results: Measurable Success
The partnership with Moxie brought tangible improvements to Becca's medspa. By lowering product costs and optimizing business operations, Becca has doubled her take-home income.
“Moxie has helped my business by increasing my revenue, boosting my profit margins, and bringing in new clients that I wouldn't have captured otherwise. By partnering with Moxie, I was able to bring my product cost down, almost doubling my take-home pay,” Becca shared.
Becca encourages other medspa entrepreneurs considering Moxie to take the first step and reach out to have a conversation. “If you’re thinking about partnering with Moxie, just do an initial call,” she said. “They go over your current scenario and your financials and compare it to how much you’d save if you partner with Moxie — and that alone should convince you.”
Becca’s dedication and expertise combined with the strategic advantage of partnering with Moxie ensures Churchwell Aesthetics continues to grow and thrive in the competitive medspa industry.
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