Скачать или смотреть What’s the Difference Between Featured Snippet and Passages Ranking?

Cindy Krum asked Splitt to clarify what the difference is between passages and featured snippets.

Splitt responded that internally featured snippets is a completely separate system. He explained that the featured snippet will take a “self-contained” answer that’s in a page and then place that into an “instant answer” type context and called it a “very simple thing.”

By Instant Answer he means a search query that doesn’t need an in depth answer but can be answered with a few sentences or less. An instant answer typically may not need to be clicked through to the site but read right there in the search results.

By contrast, Splitt said that a passages type result would be a page that might not necessarily give a concise answer and would be more of a “blue links” type search result.

He then reiterated that featured snippets and passages ranking are not the same and are different systems.

He added, in response to a follow up question, that he was unsure if the implementation would allow the simultaneous ranking of a featured snippet and passages ranking for the same content.