Скачать или смотреть Eureka! How the experiential retail store STORY started over a bet from founder, Rachel Shechtman.

Welcome to another edition of Eureka! A show and podcast about big ideas and how they came to be.

In this episode, I get to chat with Rachel Shechtman who is the founder of the amazing and innovative physical retail experiential store, STORY. Rachel gives us the inside scoop on the Eureka moment of how the first shop came to be, what business assumptions she had to overcome and where she is most creative. She even riffs to come up with a new STORY edition on the spot. I sat down with Rachel a few weeks ago in NYC and she was nice enough to be amazing and brilliant, as she is all the time.

Let me know what you think and also subscribe for more interviews like this.

Special thanks to Verizon Media for their amazing support of this series about innovation and inspiration. As part of this episode, you can hear Andrea Wasserman speak about her moment of Eureka about her discovery of how to be a rule changer vs a rule breaker.

For more episodes check out: http://www.TheEurekaShow.com

#Eureka #innovation #retail #masterclass #sponsored #VerizonMedia

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