Скачать или смотреть Episode 40- Appreciation (Marketing Inside Out step II)

Try showing appreciation as you guide your business into the post-pandemic stage.
A culture of appreciation immediately creates affinity.
It’s also a great way to show leadership action.

Appreciating employees for their work
And customers for supporting the brand
Brings about authenticity
Creating trust.

At this point in time focussing directly on sales will not bring the results you want.
On the contrary it can and will alienate your brand.

Use this phase to strengthen the engagement your brand has had
If your brand is coming in new then start creating the affinity
It helps in creating the engagement.

Be patient & persevere.
The sales you seek will occur.

This is marketing inside-out!
It creates your strategic differentiator through the experience your brand delivers.
It’s copy proof as only you and your team can deliver it.
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