Скачать или смотреть Traya Health gives fresh twist to old sales pitch—with Javed Akhtar’s voice

The 1-minute-and-20-second spot, titled Umeed Nahi, Yakeen Kijiye, is a masterclass in how to turn the ordinary into extraordinary, all thanks to Javed Akhtar. Sure, Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a clever, mindful move by the brand that adds an extra layer of credibility to its message. If anyone knows about hair care, it’s someone who’s kept theirs intact through decades.
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