How to use a dataLayer variable to pull data from the GTM dataLayer [Quick Tip]

If you have GTM dataLayer on your website you can extract data from it and make it available in a Variable in Google Tag Manager.
In this video, let’s look out how we can utilize the data layer variable to pull out values from a data layer by knowing the key and the nested values.

OUTLINE:

00:00 - Intro
00:18 - How Data Layer Push Works
00:38 - Different ways to check the Push Data in Data Layer
00:40 - By GTM Data Layer Tab
00:50 - By Element Tab in Developer Tools
01:04 - By Console Tab in Developer Tools
01:29 - Building Data Layer Variable for Tags or Triggers
03:27 - How to Check the Right Key Value to Pull
05:06 - Pulling Order ID Using dot Notation
07:20 - Pulling Price Data for Multiple Products Orders (from an Array)
10:33 - Summary

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