Скачать или смотреть Why Inflation Feels High Even When the Data Says It’s Not

On paper, inflation has almost disappeared. But ask most households and they’ll tell you it feels like prices are still rising at 7% or more — and may go even higher.

That gap between official data and lived experience is not just a statistic; it’s a deadlock for policy, business planning and even personal finance. If people don’t believe inflation is under control, they won’t behave as if it is.

Why does this perception gap exist?
Older households still carry the memory of the high-inflation years of the 2000s and early 2010s, and the sharp post-pandemic spikes. Those episodes leave scars. Then there’s how we process price changes: we clearly remember the month milk became more expensive or school fees jumped. But we rarely notice when a basket of everyday items — tomatoes, onions, basic groceries — quietly becomes cheaper. Pain sticks. Relief slips.

Add to this the way information is amplified. Sudden price spikes make headlines and prime-time debates. Slow, steady declines almost never do. So our mental model of inflation is built from a highlight reel of bad news.

For policymakers, businesses and investors, this is a core risk. Managing inflation expectations is now as important as managing inflation itself.

Curious to hear: what’s one expense that still makes you feel like inflation is high, even if the data says otherwise?

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