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How We Use Attio Workflows for GTM Automations

Here’s a high-level walkthrough of how I use the workflow builder inside Attio — from webhook triggers to conditional logic, record updates, and Slack alerts. Whether you’re just getting started with Attio or looking to scale your GTM automations, this video will give you a foundational view of what's possible.

📌 Timestamps:
00:00 – Intro: What this walkthrough covers
00:18 – Sequences vs. Workflows in Attio
01:00 – Real-life example: Webflow → Attio integration
01:40 – How trigger blocks work (e.g. webhook received)
02:30 – Creating and updating records (company, person, deal)
03:20 – Slack notifications + delay block use case
04:00 – Manual trigger workflows (e.g. enrich LinkedIn URL)
05:00 – Conditional logic: filters, if/else, switch
06:00 – Looping through arrays (e.g. meeting attendees)
06:40 – Send HTTP request block (integrating with other tools)

🧰 What’s Covered:
– Webhook-driven inbound processing
– Parsing JSON and updating CRM objects
– Slack alerts for real-time lead response
– Triggering sequences from filtered criteria
– Using loops, filters, delays, and external API calls

💡 Tools Mentioned:
Attio, Webflow, Slack, Clay, AirOps, custom TypeScript server

💬 Have a specific automation in mind? Drop it in the comments — I might turn it into a walkthrough.

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About Me:
I run The Workflow Company (wfco.co), helping B2B teams streamline their operations using automation-native tools like Attio, AirOps, and Clay.

#Attio #WorkflowAutomation #GTMTools #RevOps #InboundAutomation #CRMWorkflows #B2BSaaS #WorkflowEngineering