Скачать или смотреть Breaking Brad | The Podcast Intro — A Follow Up Media Case Study

When Follow Up Media partnered with Brad Burnam, founder of Turn Therapeutics, to create the Breaking Brad Podcast, every frame and sound mattered.

The goal: produce a 10-second intro trailer that instantly communicates who Brad is — bold, intelligent, unfiltered — while establishing Breaking Brad as a powerful new voice in science, business, and truth.

Our team crafted a cinematic podcast intro that fuses sound design, animation, and storytelling into a single, unforgettable identity.

💡 The Objective

To create a 10-second brand-defining podcast intro that would:

Establish an immediate sense of authority and intrigue.

Represent Brad’s fearless tone and mission to challenge systems.

Integrate Follow Up Media’s signature sonic branding approach with a sleek, visual reveal designed for both podcast and YouTube delivery.

🎨 Creative Direction

Our concept focused on the duality of the show — scientific precision and raw authenticity.

✨ Creative Framework:

Motion: Fast, impactful transitions symbolizing disruption and energy.

Tone: A mix of bold typography, high-contrast lighting, and texture to reflect Brad’s no-nonsense personality.

Sound: A custom sonic blend of pulsing bass hits and cinematic sweeps, giving the logo reveal both gravity and lift.

Typography: Designed to echo strength and rebellion — sharp, minimal, and confident.

The intro’s pacing mimics a heartbeat — steady, powerful, and alive — bringing the entire Breaking Brad ecosystem to life in seconds.

⚙️ Execution

Duration: 10 seconds

Sound Design: Hybrid cinematic layers — synth bass, swoosh hits, resonant tonal rise

Animation: Textured motion overlays transitioning to logo reveal

Format: Dual output for YouTube & podcast platforms

Deliverables:

10-second video intro (4K + vertical)

Audio-only version for streaming platforms

Clean visual version for social and promo use

Each element was strategically built for brand scalability — ensuring consistency across Breaking Brad’s intros, shorts, and future video segments.

🚀 The Result

The Breaking Brad Podcast Intro became the show’s signature — instantly recognizable and tonally aligned with its host. It introduced each episode with cinematic impact and professional polish, setting a new benchmark for podcast production quality.

Within weeks of launch, Breaking Brad amassed over 57,000 subscribers, and its bold identity helped drive over 150,000 views per short, positioning the brand for long-term growth.

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