Скачать или смотреть Emily Hopper - Using feedback loops to tune predictive models in a video ad marketplace

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For video advertisers, precisely hitting their ad performance goals is critical. Undershooting on campaign viewability objectives means spending money on ads that nobody watches, while overshooting them can mean vastly reducing the available ad slots. At JW Player, we combine predictive models with PID controllers to tune decision thresholds and deliver the maximum possible reach to our advertisers while hitting their goals.

For video advertisers, precisely hitting their ad performance goals is critical. Undershooting on campaign viewability objectives means spending money on ads that nobody watches, while overshooting them can mean vastly reducing the available ad slots. At JW Player, we combine predictive models with PID controllers to tune decision thresholds and deliver the maximum possible reach to our advertisers while hitting their goals.

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