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C4H in action: using data for targeted and inclusive communications for COVID-19 in Malaysia

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Описание к видео C4H in action: using data for targeted and inclusive communications for COVID-19 in Malaysia

WHO is working with health authorities and partners in Malaysia to apply the Communication for Health (C4H) approach, establishing two-way communication channels with communities and drawing on data intelligence to ensure that the thoughts, feelings and behaviours of everyone in Malaysia are at the centre of communication efforts.

C4H leverages the power of communication as a tool for health. It refers to behavioural-informed and evidence-based communications, using insights from data collection to target the right messaging to the right groups based on their needs and preferences.

Learn more: https://www.who.int/westernpacific/ac...

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