Скачать или смотреть Customer 360: How Data, AI, and Trust Change… by Martin Kihn · Audiobook preview

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Customer 360: How Data, AI, and Trust Change Everything
Authored by Martin Kihn, Andrea Lin
Narrated by Dean Gallagher

0:00 Intro
0:03 Customer 360: How Data, AI, and Trust Change Everything
0:45 Preface
5:04 Introduction
42:46 SECTION One: THE FIVE FORCES OF CUSTOMER EXPERIENCE
55:38 Outro

#martinkihn #customer360howdataaiandtrustchangeeverything

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BOOK DESCRIPTION

Become more competitive by developing a superior customer experience through data, AI, and trust



Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win–back.



To demonstrate the influence and importance of these ideas, this book contains a multitude of real–world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Listeners will learn about using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails; organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats; making new technologies an extension of your existing data investments so that both work better; choosing a strategy and implementation plan to minimize time–to–value and ensure success weighing build, buy, or partner; and handling internal stakeholders and dealing with change in a way that benefits the business.

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ABOUT THE AUTHOR

Martin Kihn is senior vice president of market strategy for Salesforce, where he provides market guidance and product insights for the world's #1 Marketing Cloud. Before joining Salesforce, he led the data–driven marketing practice as research vice president at Gartner, focusing on marketing data integration and analytics.
Dean Gallagher has been narrating audiobooks for over a decade, with over fifty books spanning multiple genres. He has bachelor's degrees in both theater and communications, as well as over thirty years of stage experience in a wide array of roles. Dean and his wife, Rebecca, both work as narrators in Chicagoland.

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAEByximGSM
Language: English
Publisher: Gildan Media
Published on: November 13, 2024
ISBN: 9781663749543
Duration: 8 hr, 31 min
Genres: Business & Economics / Development / Business Development, Business & Economics / Leadership, Business & Economics / Management