Скачать или смотреть NYCxDESIGN Keynote: Contour // A Decade of Photography for Coca-Cola® Global Design

NYCxDESIGN Keynote presented by Coca-Cola at the 2025 NYCxDESIGN Festival.

Featuring a decade of photography for Coca-Cola Global Design by Guy Aroch and Anna Palma with Rapha Abreu, moderated by Lisa Smith.

For over a decade, Coca–Cola Global Design has partnered with renowned photographers Guy Aroch and Anna Palma to craft visual stories that have shaped culture and left an indelible mark on the brand’s creative legacy.
Now, for the first time, the vault is open—unveiling an exhibit that celebrated the synergy between Coca–Cola and these visionary artists. This retrospective pulled back the curtain, revealing how photography has helped shape Coca–Cola’s global identity.

Through a rich visual narrative, the exhibit unveils untold stories and never-before-seen images, offering insight into the creative process. Contour reveals how art and design transcend culture and stand the test of time. From refreshing lifestyle moments and the mouthwatering appeal of Coca–Cola to cinematic compositions and emotional connections, these photographs embody the joy and timelessness that have defined Coca–Cola for over a century.

This exhibit also marked a milestone—the 110-year anniversary of the iconic Coca–Cola Contour Bottle, a design classic and one of the most famous shapes in the world. Often prominently featured in Guy Aroch and Anna Palma’s work, the bottle stands as both a muse and a global symbol of refreshment and creativity.