Ushering Seafood into the Digital Age : BlueTrace

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Meet Chip Terry, Founder and CEO of BlueTrace, a Maine based software company aiming to digitize the seafood industry where the vast majority of tagging, tracing and reporting is still done with pen and paper. 


Smart and funny, Chip was a lot of fun to interview. But his story also resonates with many entrepreneurs because the problem he is solving now is not the one he set out to solve originally. A couple years in, he made a full pivot and in doing so transformed his potential customer base from a subset of aquaculturists to virtually any harvester or dealer in the global seafood market. Sometimes it takes getting in to find the right path.


I’d like to thank Maine Venture Fund, a two time investor in BlueTrace, for sponsoring this episode. 


In this podcast we’ll learn the following and more:

• When Chip knew it was time to pivot - and how he did it
• Why digitizing the seafood industry is urgent 
• How racing lasers is good training for entrepreneurship
• How Chip raised money in this terrible fundraising climatee

Mentioned in the episode:
BlueTrace (https://www.blue-trace.com)
Maine Technology Institute (https://www.mainetechnology.org)
Chip Terry (  / chipterry  )
Maine Venture Fund (https://www.maineventurefund.com)




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