Скачать или смотреть Foot Locker x NBA Featuring Kevin Durant & Jayson Tatum, in Collaboration with Nike and Jordan Brand

Foot Locker is debuting the latest installment of “The Clinic” with Nike and Jordan Brand in a cinematic ad spot – ‘Heartbeat’ – starring NBA superstars Kevin Durant and Jayson Tatum.



Heartbeat visually mirrors athletes’ determination and dedication to their craft alongside Foot Locker’s iconic “Stripers”. Each scene mimics the 'thump-thump' sound of a beating heart- speeding up and ultimately reaching a crescendo that plays off Foot Locker's global platform and tagline "The Heart of Sneakers." The voiceover provides a motivational narration by Foot Locker’s own Striper as they effortlessly combine inspirational moments on and off the court - "We're elevating every part of the game, from how you play to how you show up to play."



The Heartbeat spot is the first ad and creative of its caliber to debut under The Clinic, Foot Locker’s newly unveiled, year-round program in partnership with Nike and Jordan Brand. The Clinic brings the best of the court and culture to basketball fans, sneaker enthusiasts, and local communities. The unveiling of The Clinic coincided with Foot Locker’s vast ‘Home Court’ footprint during NBA All-Star 2024 in Indianapolis. Foot Locker brought the best of the basketball world together under one roof through a one-of-a-kind retail and activation space.



The roll out of The Clinic follows Foot Locker’s continued basketball offense, including its announcement of a multi-year partnership with the NBA in November 2023 as an official league marketing partner. Foot Locker’s investment in basketball and beyond ladder up to “The Heart of Sneakers” as Foot Locker continues to be the global home for all things sneakers.



Heartbeat, created in partnership with creative agency Preacher, will make its broadcast debut during the Suns v. Mavericks game on Thursday, February 22nd.