Скачать или смотреть The Greatest "Trojan Horse" in Tech History

The Greatest "Trojan Horse" in Tech History 🐴

In 2016, Netflix had a massive problem. Customers were furious about buffering. They blamed Netflix.

But Netflix knew the truth: Internet Service Providers (ISPs) were throttling them.

The ISPs were playing a dirty game. When you ran a speed test (like Ookla), they prioritized that traffic to show you a "fast" number. Then, they went right back to slowing down your movies.

Netflix didn’t sue. They didn’t complain. They built a trap.

They bought the domain Fast.com. It was simple. No ads. Just a speed number.

But here is the genius part: Netflix hosted Fast.com on the exact same servers they use to stream movies.

This put ISPs in a "Checkmate" position:

If they throttled Netflix, Fast.com would show a humiliatingly low speed.

If they unblocked Fast.com to look good, they accidentally unblocked all of Netflix.

Result? The buffering stopped.

The Lesson: Don't just tell customers you aren't the problem. Give them the tools to prove it themselves.

#Marketing #Strategy #Netflix #Tech #Business