Kelvin Newman 🥳 The History of BrightonSEO

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🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google released a new search for the record podcast on content decay.

Lizzi and John discuss the importance of addressing old content to maintain or improve its performance and relevance with practical steps to tackle it.
   • Let’s talk Content Decay  
 
How do you handle content decay?
 
I check content refresh opportunities once a month.
 
Google is rolling out its site reputation abuse policy, and the first to get hit are major websites like Forbes, Fortunate, and CNN. Let's check out more from Let's Talk SEO
   • Major Sites Served With Manual Penalt...  
 
All these Google updates are hitting sites hard this year.
 
You should be good if you have quality content and links.
 
And if you've been hit, I highly recommend checking out Daniel Foley Carter's episode a few weeks back.
 
Revisiting keyword density with Lee Witcher
https://www.youtube.com/live/rVk-at80...
 
Remember, keyword density does not have to be on the front end.
 
Ted Kubaitis has shown adding keywords to your div elements in your code can help you rank higher.
 
His tool, Cora, measures hundreds of thousands of factors that move the needle.
 
Check out https://topseofactors.com to learn all the factors.
 
If you want 25% off, Cora, use my link in the description.
 
Google removes the number of results from search results. Crystal Carter shows us how we can still find it
   • It's New - May 7 - Google enforces si...  
 
If you're into strategies like the Keyword Golden Ratio, this tip will help you.
 
Nathan Gotch shares the most important process in keyword research
   • 1 Hour Per Week SEO Plan  
 
If you or your client has a PPC program in place, be sure to create content around all the search terms that are converted.
 
Optimizing for high CPC keywords can also help save you some money.
 
This brings me to my favorite part of the show.
 
Ask questions on the topic, and I will address them in the order that they are received.
 
Before we introduce our guest, here is a word from our sponsor.
 
 
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Kelvin has over 17 years of experience in the digital marketing industry,
 
He is a passionate and innovative online marketing expert and the founder of BrightonSEO,
 
The world's largest and most fun search marketing conference and training event.
 
He believes in creating engaging and relevant events that foster collaboration, creativity, and community among the attendees and speakers.
 
He is the founder and managing director of Rough Agenda, the events company that organizes BrightonSEO and other popular digital marketing events,
 
He is the owner of PPC Hero.
 
He is always looking for new ways to enhance the quality and diversity of the events and the learning opportunities they provide.
 
Please welcome Kelvin Newman!
 
 
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My SEO Software & Services Stack:
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