The Sudden Pivot Towards Success with Annie Slabotsky and Morgan Lerner - Honest Ecommerce Ep. 242

Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a women-owned, vegan, gluten-free, and top allergen-free banana bread company at the forefront of the #1 comfort food trend.

Since the company's inception, Annie and Morgan have launched GoNanas into 2,000 retail locations globally, including Whole Foods and Target.

They have also earned appearances on QVC, Good Morning America, and in Forbes, and USA Today.

In This Conversation We Discuss:
[00:00] Intro
[00:59] The types of products that GoNanas is selling
[01:27] Where the idea of GoNanas came from
[02:21] Shelf life of baked loaves vs bread mix
[02:47] Was the pivot immediate or calculated?
[03:39] Killing off the first product line
[05:18] Capitalizing on the viral traction
[06:17] The split between wholesale and retail channels
[07:24] More tips for going to retail as a CPG brand
[08:41] Sponsor: Electric Eye https://electriceye.io/connect
[09:38] Sponsor: Sendlane https://sendlane.com/honest
[11:04] How GoNanas gets customers for D2C
[12:55] What GoNanas would have done before
[14:02] You can never really be hands-off
[15:39] How the wholesale part of GoNanas work with D2C
[17:29] Innovation helps guide you to success
[18:09] Always evaluate your strategy regularly
[18:49] Create systems as you grow
[19:26] Where to support GoNanas

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcomm...
#notyournanas banana bread https://eatgonanas.com
Follow Annie   / annieslabotsky  
Follow Morgan   / morgan-lerner  
Schedule an intro call with one of our experts https://electriceye.io/connect
Schedule your free consultation with a Sendlane expert https://sendlane.com/honest

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