Скачать или смотреть Salon Strategies | Glossing Techniques | Professional’s guide to maximizing profits

Wella Toning & Glossing w/ Colortouch & Shinefinity.
Educational Focus: Salon Strategies, Glossing Techniques, and Client Consultation

This video is a salon professional’s guide to maximizing profits, staying updated on trends, and providing exceptional client care, with a focus on glossing services and effective consultations.

Key Educational Points

1. Salon Workflow and Double Booking
• Strategies for Busy Schedules:
• Efficient scheduling ensures productivity without compromising service quality.
• Double booking can be effective with proper time management.
• Seasonal Demand:
• Holidays are the most profitable time for salons. Stylists should maximize this opportunity by offering additional services and packages.

2. Glossing as an Upsell
• Benefits of Glossing:
• Adds shine, blends gray hair, and enhances existing color.
• Can be completed in 5–15 minutes, making it an easy add-on service.
• Revenue Opportunities:
• Adding just four gloss services per week can significantly increase monthly revenue, including tips.
• Glossing appeals to clients looking for quick, impactful treatments.

3. Client Trends for 2024
• Shifting Hair Color Preferences:
• Warmer tones like vibrant coppers, deep chocolate browns, and “expensive brunettes” are trending.
• Moving away from overly ashy tones to shades that add warmth and dimension.
• Client Spending Behavior:
• Clients prioritize comfort and security during uncertain times but are willing to invest in high-value services.
• Existing clients are more likely to try new services and spend more than new clients.

4. Effective Client Consultations
• Three-Step Consultation Framework:
1. Identify Client’s Personality and Lifestyle:
• Understand the client’s boldness, daily habits, and maintenance preferences.
2. Define Desired Outcome:
• Establish whether the client wants a subtle refresh, a drastic change, or gray management.
3. Plan Services and Products:
• Recommend services based on the client’s goals and suggest at-home care to maintain results.
• Consultation Best Practices:
• Spend at least 5 minutes discussing the client’s needs to build trust and prevent misunderstandings.
• Always discuss pricing to avoid sticker shock.

5. Product Knowledge
• Shinefinity vs. Color Touch:
• Shinefinity: Ideal for clients seeking natural results, first-time gray blending, or non-damaging treatments. Works well for men or ingredient-conscious clients.
• Color Touch: Offers more intense vibrancy and up to 70% gray coverage. Suitable for clients seeking bold, long-lasting results.

Tips for Stylists
• Analyze daily schedules for opportunities to upsell services like glossing.
• Use seasonal trends to inspire color recommendations, such as warm tones for winter.
• Stay informed about new techniques and products by following professional resources like Wella Education.


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