Скачать или смотреть How Parle-G Stayed ₹4 for 25 Years | The Genius Strategy of Shrinkflation!

day 178/365 days challenge

A biscuit that stayed ₹4 for 25 years! How did Parle-G pull off this pricing magic despite inflation?

The answer lies in shrinkflation—a genius business move that kept customers loyal while managing rising costs.

From 100g to 50g, the quantity reduced, but the price remained unchanged, making it feel like nothing changed. And guess what? Big brands like Maggi, Coke, Dairy Milk, and Vim Bar have all used the same trick!

Smart or sneaky? Let me know in the comments!

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