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Sales Obstacles in Agriculture

In today’s B2B agriculture marketplace, farmers and growers, ag-tech companies, livestock handlers, plus farm machinery manufacturers and dealers, all face a number of challenges and pain-points. This is due to a multitude of inherent risks, including globalization, world health issues, land-use disputes, labor shortages, logistics and transportation dilemmas, climate change, emerging start-ups, and the huge effect of technology on the entire agriculture industry — just to name a few.

That’s why Paul Cherry and Performance Based Results have developed customized agriculture sales training programs that minimize these risks by providing ag sales teams and reps with the skills to sell through these unique obstacles — including how to help their customers embrace change, gain a competitive edge, and be more profitable. Our proven methods deliver agribusiness sales training and coaching that guarantee results.