Make Customer Experience the New Growth Driver with Next Best Action

Описание к видео Make Customer Experience the New Growth Driver with Next Best Action

Next Best Action looks at the best way of engaging with customers in the most relevant and efficient way using Machine Learning to automate, learn, and improve recommendations over time.

In our explainer video, Datatonic's Senior Data Scientist, Pete Barty, covers:

00:08 What is Next Best Action
00:30 The Customer Analytics Roadmap: from manual Campaign Management to Next Best Action
2:20 Next Best Action in Practice: Maximising ROAS
4:05 The Four Foundational Layers of an effective NBA solution
6:42 Top Tips to Get Started

Комментарии

Информация по комментариям в разработке