Скачать или смотреть Redefining Publishing for Today's Marketplace | PANEL

Delivered at GameDaily Connect USA 2019. This panel will explore how forward-thinking publishers have evolved and are changing the way games 'go to market', working "end-to-end' (game design to UA) to optimize and maximize for performance, engagement, monetization, and discovery. Topics covered include how/why this approach works; what value the right publisher can add outside of funding; tips for end-to-end optimization; what developers should be thinking about when launching their games or seeking a publisher.

PANELISTS:
Matt Casamassina, CSO & Co-Founder, Rogue Games
Kris Davis, VP Development, Kabam
Vanessa Rouhani, VP Publishing, Jam City
Rob Ricca, VP of Corporate Development, Scopely
MODERATOR: Dan Ackerman, Senior Managing Editor, CNET


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