How Big Brands Like Nike Are Utilizing NFTs in Their Marketing

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Eric Siu talks about how different big brands are using NFTs to grow their businesses and how NFTs are used in many different ways.

00:00 - Intro
00:13 - Under Armour's Sneaker NFT
00:54 - Marilyn Monroe NFTs
01:23 - VeeFriends and UNO NFTs
01:33 - Melania Trump's NFT
1:42 - Adidas x BAYC NFT
2:02 - Nike's Cryptokicks
02:13 - NBA Top Shot
02:22 - Taco Bell's Virtual Tacos
02:28 - Coca Cola NFT
02:41 - What does this mean?
03:00 - Different Levels of NFT Utility
04:52 - Collaborations
05:13 - Agencies getting into NFTs
05:26 - Outro