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Presented By: JJ Rorie, First Data

Budgets and resources are crunched, making it even more important to direct marketing dollars and manpower to the right places. Analytics is about knowing more about your customers - and the people you want to become your customers. Armed with that information, marketers can better identity their best customers, those who are most likely to respond to an offer and even flag customers that may be planning to leave.

In this session, JJ Rorie, First Data director of product development, will show how retailers and financial institutions of all sizes can use analytics to make smarter offers to the right customers without huge upfront technology costs. She'll use case studies to show how companies of all sizes can use the technology to solve business problems.

Attendees for the session will leave with an overview of how they can:
•Use analytics to acquire and hold onto customers
•Overcome common hurdles in implementation
•Leverage 'hidden' information within your company to create a more robust program
•Create and track appropriate metrics to track success

The Loyalty Expo is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org. Contact Amanda Chasteen at [email protected] for more information.