Скачать или смотреть Lysol’s VP of marketing on how AI personalizes marketing at scale

We are witnessing a shift as monumental as the dawn of the internet, according to Benoit Veryser, VP of marketing at Lysol. He believes AI empowers marketers to move beyond the traditional one-to-many broadcast model and embrace true one-to-one communication. By leveraging AI, brands can become faster, more creative, and more personalized in their messaging, creating a significant first-mover advantage in a competitive landscape.

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