Скачать или смотреть Real-world Challenges in Luxury Brand Management: How ESSEC Students Work with Leading Brands

Learn how Professor Sonja Prokopec, Associate Dean of Faculty and Professor of Marketing, selects brand partners and creates immersive learning experiences that bridge the gap between academia and the luxury industry.

Luxury brand partnerships like these have proven useful in helping ESSEC's MSc in Marketing Management and Digital (MMD) students apply themselves to real-world company projects.

Find out more about Prof. Sonja's course on Luxury Brand Management where students collaborate and apply concepts learned in class to create actionable solutions.


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► Who are we? Founded in 1907 in Paris, ESSEC Business School is an institution of higher education guided by the pursuit of academic excellence in teaching and research. Its distinctiveness stems from the pioneering spirit of the members of its community and its core values – humanism, responsibility, innovation and openness - that shape its scientific ambitions and pedagogical approach. The mission of ESSEC Business School, a world school with French roots, is to infuse leadership with meaning in order to prepare leaders ready to address contemporary economic, environmental and social challenges. In order to do so, it produces innovative and relevant knowledge to equip the next generation of leaders with the skills, know-how and savoir-être that will make them truly responsible, inclusive and respectful of the environment.
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