Скачать или смотреть Account Based Marketing - Top 1% Playbook

In this episode Saunak and Raveesh talked with Matt Fleming about Account Based Marketing - Top 1% Playbook

Connect with Matt:   / mcfleming  
Connect with Saunak:     / saunakdg    
Connect with Raveesh:     / raveeshmotlani    
The Revenue Show is sponsored by https://www.glowradius.com

00:00 Account Based Marketing - Top 1% Playbook
01:03 The Critical 20 of 80:20 - Account Selection
03:01 Account Selection in Vertical Vs Horizontal Products
05:22 Rundown of the Machine Learning Driven Account Selection
07:35 How the Models Were Tested (Blind Set)
09:13 Operationalization of Models
10:55 The World is Moving Towards Signal-Based Prospecting
12:27 Best-Performing Signals
16:01 Best Channels for ABM Accounts in 2024
21:23 Visitor Identification Technology
24:24 Rev/MOps Automations pPredictions?

The Revenue Show tries to make you the smartest in the room If you are interested in B2B revenue, demand gen, marketing.

Our team studies B2B Go To Market top 1% and discusses what is working right now.
You save hours of research and just get the takeaway in a capsule.

Each episode includes
-- Real examples
-- Playbooks
-- Screenshots
-- Tools, softwares

Be the smartest in the room when it comes to B2B revenue topics.
Reverse engineer the techniques from top 1% teams and deploy to stay ahead of competition.

The Revenue Show is sponsored by www.glowradius.com

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