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Restaurant Customer Service Following Jill Raff's Inside Out Framework - Podcast Episode 29
In the hospitality industry, customer service is everything. When done right, your guests have an experience that creates memories, which are only enhanced by your service. For this episode of The Restaurant Prosperity Formula, I talk with Jill Raff, a highly experienced customer experience strategist and author. Jill has a long list of restaurant experience that started in her family’s McDonald’s restaurant, store #150 in Ocala, Fla. She graduated from Le Cordon Bleu in Paris, and worked in Harrods of London’s pastry kitchen as well as the 1-star Michelin Guido Ristorante, in Piemonte, Italy. You could say that Jill has done it all from “McDonald’s to Michelin.” Listen in as Jill and I talk about how to offer an outstanding customer experience following her inside out framework.

Jill Raff’s free offer: www.jillraff.com/helpwithyelp
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Welcome to my YouTube Channel. I am David Scott Peters, a restaurant coach and speaker who teaches restaurant operators how to cut costs and increase profits with my trademark Restaurant Prosperity Formula. Known as THE expert in the restaurant industry, I apply my no-BS style to teach and motivate restaurant owners to take control of their businesses and finally realize their full potential. Thousands of restaurants have used my formula to transform their businesses. To learn more about me and my coaching program, visit http://www.davidscottpeters.com.

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Jill was literally born into the restaurant industry. Her parents and grandparents were McDonald's owner operators and their first store was store 150 in Ocala, Fla. Then when she was nine months, they moved to Columbus, Georgia, where they opened and brought McDonald's to that region as well. She grew up hearing the values, principles, work ethic through Ray Kroc, the founder of McDonald’s franchise operation. She went to conventions and watched the progress of the company from manual to automation, including the importance of systematizing everything for duplication over and over again.

Listen in on this conversation to hear:
How important her parents were in establishing what she does
How as a restaurant owner, what you do is more telling of the culture than what you say
What EX means and how it relates to CX
Why restaurant owners should focus inside to outside, in that order
Why her inside out framework is so important to restaurants and hospitality
How restaurant employees can be advocates for your business and customer magnets
How this information can help you in today’s labor shortage
How to incorporate the inside out framework throughout the business, starting at hiring
What SHARK means and why you should care about it in your business
Jill’s E3 formula
Why leadership is so important in owning and running a restaurant

To request Jill’s “How to Double Your Restaurant’s 5-Start Yelp Reviews in 10 Days,” visit www.jillraff.com/helpwithyelp. Also on her website, Jill has an employee churn calculator on her website where you can put in your own numbers to see how it impacts your specific business.

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Find more about how to run a restaurant business on my other platforms:
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