Скачать или смотреть Northbeam's Approach to Attribution: Prioritizing Top of Funnel Over Last Click | Northbeam

Northbeam has pioneered a focus on giving as much credit as possible to top of funnel or demand generation, ensuring a sustainable investment strategy for customers.

The goal is to maintain a balance with demand capture in a way that is profitable for the business, and Northbeam's accrual method moves revenue all the way back to the day marketing dollars were spent, even if a purchase occurs six months later.

This helps businesses see the payoff of their top-of-funnel investments, even when a transaction takes a long time to occur.
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Northbeam is a universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing – and how to scale it. We combine first-party data collection with proprietary machine learning models to create reports you can trust to confidently scale your business. Book a demo at https://www.northbeam.io/request-a-demo