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Mitch Dall and Harvey Jones started the UK's largest internet cycling retailer in 1999. By 2006 Wiggle had grown so fast they recognised the need for fresh expertise and investment. While Mitch wanted to bring in some outside investment so he could release some cash and pursue other interests, Harvey wanted to stay in the business. They knew that if they wanted to continue to grow, they needed outside help to professionalise the operation and grow the management team.

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