Скачать или смотреть Finder’s Zak Ali: Search Everywhere Optimization. How Finance SEO Wins in 2026

In this episode, we’re joined by Zak Ali, US General Manager at Finder, a global financial comparison company founded in Australia in 2011. Finder compares everything from credit cards and loans to insurance, pairing comparison-table tech with educational content to help users make fully informed financial decisions.

Zak breaks down what changed after the Helpful Content Update and the rise of zero-click search, why success is shifting from “more traffic” to better bottom-of-funnel performance + retention, and how Finder is building a moat with Search Everywhere Optimization: YouTube, newsletters, social, and being cited in AI answers.

Timestamps
00:00 – Scale Today
02:16 – Origin Story
04:13 – Growth Rule
06:06 – The 5 Fundamentals
08:33 – Marketplace Failures
09:31 – Franchising Model
10:25 – Ops & Software
16:37 – Expansion Playbook
26:29 – Growth Hacks
33:29 – AI & ServiceOS

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